Excellent Opportunity for Sales and Marketing Head with leading manufacturer of Herbal Ayurvedic Beauty products in Srilanka

Dear Candidate,

Greetings for the day!!

We are hiring for one of our esteemed Clients who is a leading manufacturer of herbal Ayurvedic Beauty products for the below position in Srilanka

Designation:Sales and Marketing Head 

Location: Srilanka

Experience: 15 to 25  years

Position: Permanent

Department: Sales

Role Summary:

Lead the end-to-end Sales and Marketing strategy for the Personal Care portfolio to drive revenue growth, brand leadership, and market expansion across channels.

• Define and execute sales strategies aligned with business goals.
  
  

• Lead annual sales planning, forecasting, budgeting, and target setting.
  
  

• Strengthen distributor, channel partner, and key account relationships.
  
  

• Oversee pricing strategies, trade promotions, and margin management.
  
  

• Monitor sales performance metrics and ensure achievement of revenue and volume targets.

Marketing Management

• Develop and execute brand, product, and go-to-market strategies.
  
  

• Lead product launches, re-launches, and portfolio expansion initiatives.
  
  

• Drive consumer insights, market research, and competitive analysis.
  
  

• Oversee ATL, BTL, and digital marketing campaigns.
  
  

• Build long-term brand equity while driving short-term sales impact.

Educational Qualifications:

• MBA / PGDM in Marketing or Sales from a reputed institute
  
  

• Bachelor’s degree in Business, Marketing, or related field
  
  

Key Skills & Experience:

• 15 to 25  years in FMCG Personal Care (skin care, hair care, hygiene, beauty, etc.)
  
  

• Proven leadership in national/regional sales & brand management roles
  
  

• Strong expertise in brand building, go-to-market strategy, and channel management
  
  

• Deep understanding of consumer behavior and market dynamics
  
  

• Strategic, execution-focused, and data-driven leader