A Great opportunity to work as a Regional General Manager-North India  with a  Air technology manufacturing company  in New Delhi.

Dear Candidate,

Greetings for the day!!

We are hiring for one of our esteemed clients which is pioneer in manufacturing of Air Technology

• Designation: Regional -General Manager – North India 

• Location: Patparganj Industrial Area, Delhi 

• Experience: 15  yrs

• Position: Permanent 

• Qualification :Graduate degree in any field — track record and market relationships matter more

About the Organisation

Our client is a 50-year-old, family-owned Indian manufacturing company with a strong and established presence in the electrical goods space. They have a diversified product portfolio spanning domestic, industrial, and allied electrical categories, and operate through a well-developed network of branches, distributors, and channel partners across India.

The organisation is stable, profitable, and relationship-driven. Leadership tenures are long and the culture is built on loyalty, trust, and long-term thinking. This is not a startup or a turnaround — it is a company with deep market roots and a reputation built over five decades.

Role Overview

The Regional / General Manager – North India is the senior-most sales leader for the organisation’s North India operations. Based in Delhi, this person is responsible for driving revenue across multiple branch and non-branch markets in the North, leading a small team of branch-level managers, and personally managing key distributor and channel partner relationships across the territory. This is fundamentally a relationships and leadership role. The product sells through a network of distributors, dealers, and channel partners. The person in this role must know this market deeply — its

key players, its dynamics, and how to build and sustain the relationships that drive volume over the long term.

Important: We are looking for someone who sees this as their last and most significant role — not a stepping stone. The organisation is making a 10 to 15 year investment in this person and expects the same commitment in return.

Key Responsibilities

A. Territory Revenue Leadership

• Own the North India sales targets set by Head Office, driving execution across all branches and channel partner markets

• Manage the full product mix across the territory — domestic, industrial, and allied electrical categories

• Provide structured revenue forecasts, performance updates, and market intelligence to Head Office regularly

• Identify and develop underpenetrated geographies, segments, or channel tiers within the NorthIndia territory

B. Channel Partner & Distributor Network Management

• Build, manage, and deepen relationships with distributors, dealers, channel partners, and retail outlets across the territory

• Personally manage key distributor and large channel partner relationships, particularly in markets without branch infrastructure

• Appoint and oversee channel partners in non-branch markets, ensuring adequate coverage and fill rates

• Engage with purchase teams and procurement contacts in industrial accounts where relevant

• Resolve dealer and distributor escalations with speed and sound commercial judgment

C. Team Leadership

• Lead and hold accountable the Branch Manager, Area Sales Manager, and Assistant Branch Manager across North India branches

• Build a culture of accountability and market ownership within the North India team

• Travel periodically to all branch locations and key channel partner market.

• Conduct regular branch reviews in person to assess pipeline, dealer engagement, and ground-level conditions

What We Are Looking For

Background & Experience

• 15 or more years in channel or dealer-driven sales in the electrical goods, fans, consumer durables, or allied industries in North India

• Established relationships with distributors, dealers, and channel partners in the North Indian electrical market — the single most important credential

• Proven track record of leading a sales team and holding accountability for the entire team’s target achievement

• Experience managing a multi-city or multi-branch territory across North India

• Exposure to both retail channel selling and some industrial or B2B accounts is preferred

Skills & Competencies

• Deep market relationships — known and trusted by distributors and dealers in the North India electrical trade

• Strong communication and interpersonal skills across all levels — large distributors, small retailers, and industrial purchase teams

• Fluency in Hindi mandatory; working English for HO reporting; other North Indian languages a plus

• Team leadership instinct — develops branch heads, not just manages them

• Comfortable operating in a family-run, HO-guided structure

Personal Attributes

• Settled and stable — Early 40s to late 40s, done moving, wants to build something meaningful in one place

• Market-first — earns relationships through presence and consistency, not just position

• Trustworthy and transparent — the North leader is the company’s representative in a market far from HO

• Long-term thinker — not optimising for the next move, but for the next decade

What This Role Is Not

• Not a role with independent P&L authority — targets are set by HO, execution is owned locally

•  Not a role for someone still building their North India market relationships — those relationships must already exist

• Not a short-tenure opportunity — the commitment on both sides is long-term

• Formal credentials are not a criterion

If interested kindly share your updated resume to hrm@mmenterprises.co.in