Head of Marketing – India

Industry: Consumer Electronics / Audio Technology
Location: India – Mumbai / Delhi NCR / Bangalore preferred
Experience: 15+ Years
Employment Type: Full-time

About the Organization

A leading global consumer technology and audio solutions company is looking for an experienced marketing leader to drive brand growth and business performance in the Indian market. The organization has a strong portfolio of premium consumer technology products and operates across global markets.

About the Role

The Head of Marketing – India will lead the overall marketing strategy for the company's consumer audio portfolio, driving brand growth, revenue, market presence, and long-term brand equity.

The role will oversee integrated brand, trade, digital, retail, e-commerce, and product marketing initiatives while working closely with Sales, Product, Finance, eCommerce, and global teams.

Key Responsibilities

Brand Strategy & Integrated Marketing

• Develop and execute brand strategy aligned with global positioning and Indian market opportunities.
• Lead integrated marketing campaigns across digital, retail, PR, influencer, and other consumer touchpoints.
• Drive premiumization, category growth, consumer engagement, and long-term brand equity.
• Lead end-to-end product launches and marketing programs.

Trade Marketing & Channel Development

• Develop strategies to drive sell-out across traditional retail, modern trade, e-commerce, and D2C channels.
• Strengthen retail execution, merchandising, in-store experience, and point-of-sale initiatives.
• Partner with Sales and Product teams on 360° launch plans and channel-specific marketing programs.
• Optimize marketing development funds and investments for maximum ROI.

Financial & Performance Management

• Manage marketing budgets with strong understanding of P&L.
• Develop business cases and ROI frameworks for marketing investments.
• Monitor marketing performance against business, financial, consumer, and brand KPIs.
• Optimize investments based on market performance and business outcomes.

Leadership & Market Intelligence

• Work closely with Sales, Finance, Product, eCommerce, and global teams.
• Translate consumer insights, market trends, and competitive intelligence into actionable strategies.
• Build and lead a high-performing marketing team.
• Manage agency partners and develop marketing capabilities within the organization.

Required Experience & Skills

• 15+ years of progressive experience in Marketing, Brand Management, or Commercial roles.
• Experience working in a multinational / matrix organization.
• Minimum 5+ years of team leadership and talent development experience.
• Strong expertise in brand marketing, product marketing, trade marketing, and channel development.
• Proven experience managing end-to-end product launches.
• Strong understanding of retail, digital, e-commerce, and D2C ecosystems.
• Strong financial acumen with knowledge of P&L, ROI, budgeting, and business-case development.
• Excellent stakeholder management, communication, leadership, and strategic-thinking skills.

Preferred Experience

• Experience in Consumer Electronics, Audio Technology, FMCG, Consumer Durables, or other consumer-facing industries.
• Strong understanding of the Indian consumer and digital ecosystem.
• Experience working with creative, media, digital, and marketing agencies.
• Strong e-commerce and digital marketing expertise.
• Hindi and English proficiency preferred.

Education

Bachelor's degree in Business Administration, Marketing, or a related discipline. MBA or postgraduate qualification preferred.

Other Requirements

• Willingness to travel domestically and internationally as required.
• Must have the legal right to work in India.
• Candidates based in or willing to relocate to Mumbai, Delhi NCR, or Bangalore preferred.

Interested candidat

Interested candidates can share their updated CV on mmeindia10@gmail.com

along with current CTC, expected CTC, notice period, and location.

Rachana

MME