Job Title: Director of Marketing Communications

Location: Gurugram
Industry: Hospitality
Department: Sales & Marketing
Employment Type: Full-time

About the Role

The Director of Marketing Communications is responsible for developing, leading, and implementing all marketing and communication strategies for the unit. This role works closely with all revenue-generating functions to support commercial targets while maintaining strong brand positioning. The Director acts as the brand custodian and ensures a consistent, positive, and high-impact brand presence across all platforms—digital, print, and experiential.

Key Responsibilities

Brand & Communication Strategy

• Ensure brand identity, messaging, and communication strategy are integrated across all organizational initiatives.
• Maintain consistency of marketing efforts across print, digital, and experiential channels.
• Develop and refine the hotel’s positioning and guide long-term and short-term marketing strategy.
• Oversee creation, production, and distribution of marketing materials aligned with brand guidelines.
• Maintain accurate and updated website content, including high-quality photography.
• Lead content management across all channels—website, OTAs, social media, mobile, and partnerships.
• Build and maintain strong relationships with press and key media partners.
• Evaluate media inquiries and opportunities for brand exposure.
• Develop and execute PR strategy, including press releases, media kits, press events, and interviews.
• Implement and oversee PR crisis communication plans.
• Develop and execute a comprehensive social media strategy.
• Manage social media handles to communicate brand identity, promotions, and announcements.
• Ensure creative, accurate, and engaging content across all digital channels.
• Maintain positive relations with owners, team members, government bodies, community groups, accounts, and partners.
• Ensure communication aligns with organizational policies and enhances brand image.
• Assess advertising opportunities and develop media campaigns.
• Ensure all advertising materials meet brand standards.
• Develop proposals and execute promotions with external partners (banks, credit cards, retail, airlines, etc.).
• Support the development and maintenance of departmental manuals and processes.
• Lead and participate in departmental meetings and ensure effective communication.
• Provide leadership in recruitment, talent stewardship, and succession planning for the marketing team.

Marketing Content & Collateral Management

Public Relations & Media Management

Social Media & Digital Strategy

Stakeholder & Community Relations

Advertising & Promotions

Operational & Administrative Leadership

Send cv on bdm@mmenterprises.co.in

Rachana

MME HR Services