Job Opening – Director – Brand

We are looking for an experienced Director – Brand for a reputed company in the Fashion & Apparel industry.

Position: Director – Brand
Industry: Fashion & Apparel
Location: India
Experience: 15+ years
Function: Brand Management / Marketing / Fashion & Apparel

Key Responsibilities:

• Lead the overall brand strategy, positioning, and growth for the company.
• Develop and implement long-term brand strategies aligned with the company's business objectives.
• Define the brand identity, vision, positioning, communication, and overall market presence.
• Lead brand campaigns across digital, social media, retail, e-commerce, print, events, and other relevant channels.
• Develop strong consumer insights and use market trends to build relevant brand strategies.
• Work closely with the Design, Product, Merchandising, Sales, Retail, E-commerce, and Marketing teams.
• Drive brand awareness, customer engagement, market share, and revenue growth.
• Monitor fashion, consumer, competitor, and market trends and identify new opportunities.
• Manage and guide external agencies, creative partners, media agencies, influencers, and other brand partners.
• Ensure consistency of brand communication and visual identity across all customer touchpoints.
• Develop seasonal and product-specific marketing strategies and campaigns.
• Lead product launches, brand activations, collaborations, and promotional initiatives.
• Plan and manage the brand marketing budget effectively.
• Track campaign performance, brand KPIs, customer engagement, and ROI.
• Use data and consumer analytics to improve brand performance and marketing effectiveness.
• Build and mentor a high-performing brand and marketing team.
• Work closely with senior leadership to develop business and brand growth plans.

Candidate Profile:

• 15+ years of experience in Brand Management / Brand Marketing / Marketing, preferably within the Fashion, Apparel, Lifestyle, Retail, or Consumer Brands industry.
• Strong understanding of fashion and apparel consumers, market trends, and brand positioning.
• Proven experience in building, repositioning, or scaling brands.
• Experience managing integrated marketing campaigns across online and offline channels.
• Strong understanding of digital marketing, social media, e-commerce, retail marketing, and consumer engagement.
• Experience handling agencies and large marketing/brand budgets.
• Strong leadership and team-management skills.
• Excellent strategic thinking, communication, presentation, and stakeholder-management abilities.
• Should have a strong understanding of brand strategy, consumer behaviour, fashion trends, and commercial business objectives.

Preferred Candidate:

Candidates currently working as Brand Director, Director – Brand, Head of Brand, VP – Brand, Head of Marketing, or Senior Brand/Marketing Leader in the fashion, apparel, lifestyle, retail, or consumer industry would be preferred.

Interested candidates can share their updated CV- mmeindia10@gmail.com  along with current CTC, expected CTC, notice period, and current location.

Rachana

MME