Strategies for attracting top talent in a competitive industry


It’s a fact every organization wants the best talent in the market, but not every organization works towards it. Merely wanting to attract the best talent will not produce results organizations must make themselves attractive for that to happen regularly. When you look at everything that’s required to replace an employee advertising open jobs, screening and selecting candidates, new employee onboarding, training, etc. It is easy to see why the hiring process is such a costly endeavor.

Hiring the right candidate is a key part of every organizations strategic HR management process, which is why it is critical that your recruiting methods and strategies are need to be optimized or you may take help from the top manpower recruitment consultants in India.


In this article, we will take a look at some tips that will help you attract and retain top talent in a competitive industry.

Improve your employer brand

Your company’s reputation is your brand, and your brand is shaped by a whole gamut of things logo, typography, packaging, your value proposition, customer service, the quality of your products or services, and so on.

Your employer brand, on the other hand, is your reputation or popularity among current, past, and future employees. It is how the market perceives you as an employer. Having a positive employer brand in today’s highly competitive job market is one way to dominate in the war for talents.

Establish good workplace culture

A good workplace culture will act as a big carrot in attracting top talent. Candidates today very well know what they want, and would like to work with organizations that support their expectations. Therefore, make sure that your workplace culture is engaging and lively, and make sure to convey this to your prospects. Social media posts with your employees themselves talking about the culture will increase credibility and retention for prospects.

Take help from expert

It is a big task for the HR department which in many small businesses constitutes just one person to carry all of the responsibility for managing the workforce and ensuring the organization has the talent it needs to succeed. This is a highly complex and dynamic space where trends move and change quickly.

It’s not easy to keep up with the latest developments in HR and the world of work, let alone stay ahead of them. That’s why many businesses have a lot to gain from working with a dedicated HR services partner. The knowledge and experience of a company like MM Enterprises manpower recruitment agency in India can help you better understand your needs and tailor your HR strategy to suit them.

Invest time in developing a social media

A well thought out and executed social media strategy engages both active and passive candidates evaluating their next potential employer.  A company with an active and impactful social media presence (be it LinkedIn, Facebook, G+, Twitter, YouTube, etc.) allows potential employees to get a taste of your company before even considering an active opportunity; it allows them to envision what it might be like working for your company. 

Offer perks & career growth

Perks also play a vital role in the decision of best talent to join the workplace. So, make sure that you have enough perks thrown in so that the talent will feel happy joining your company. One of the parameters on which prospective candidates base their decisions is their career growth. If they think that you can offer them good growth in their career, they are likely to join you even if you don’t offer them the best of compensations.

Embrace recruitment automation

Recruitment automation is a human capital management strategy used by the recruitment consultancy that uses technologies such as machine learning, artificial intelligence, and predictive analytics to automate recruiting processes you would otherwise execute manually. This, in turn, reduces cost per hire, accelerates time to fill, boosts recruiter productivity, and improves the overall quality and effectiveness of an organization’s workforce.